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The Bra Guide

The Bra Guide

There are 2 things every woman should expect from her bra: it should give her the support she needs and make her look (and feel) gorgeous!

To achieve this it is critical to get the perfect fit.

With our step by step guide and clever solutions to common problems you can say goodbye to badly fitting bras forever.

STEP 1:
Watch the Video

Our stylist Julie will talk you through the correct bra fit and her solutions to those bra fit problems.

Underband riding too high

Underband riding too high?
The back of your bra has to be horizontal, well placed under the blades. If the back extends this means the band is too big and the support is now coming from the straps
Solution:
Go down one back size or up one cup size

Straps slipping off

Straps slipping off?
Solution:
Loosen your bra straps if they are digging into your shoulders or if they feel tight and are causing the cups to dig into your breasts. Tighten your bra straps if they are slipping off your shoulders. If you have narrow shoulders, avoid balcony bras as these have wide-set straps

Wires lift away from your rib cage?

Wires lift away from your rib cage?
The cups are too small therefore the wire is lifting away from the rib cage showing breast tissue underneath the wire
Solution:
Go down one back size or up one cup size. If the cup is still too small, go up another cup size

Ill-fitting cups

Ill-fitting cups?
The cups are too small causing the bust to overspill over the top of the cups
Solution:
Go up one cup size

Find your size

STEP 2: Find Your Size

1

Back measurement
Firstly run the tape measure around your body, under the bra at the top of the rib cage.
This will give you your back measurement.

2

Cup size
Now take the tape measure across the fullest part of your bust. This will give you your cup size.

Back Size
32 34 36 38 40 42 44 46 48 50 52 54 56
27.5-29 29.5-31 31.5-33 33.5-35 35.5-37 37.5-39 39.5-41 41.5-43 43.5-45 45.5-47 47.5-49 49.5-51 51.5-53
Cup Size
A 27.5-29 29.5-31 31.5-33 33.5-35 35.5-37 37.5-39 39.5-41 41.5-43 43.5-45 45.5-47 47.5-49 49.5-51 51.5-53
B 28.5-30 30.5-32 32.5-34 34.5-36 36.5-38 38.5-40 40.5-42 42.5-44 44.5-46 46.5-48 48.5-50 50.5-52 52.5-54
C 29.5-31 31.5-33 33.5-35 35.5-37 37.5-39 39.5-41 41.5-43 43.5-45 45.5-47 47.5-49 49.5-51 51.5-53 53.5-55
D 30.5-32 32.5-34 34.5-36 36.5-38 38.5-40 40.5-42 42.5-44 44.5-46 46.5-48 48.5-50 50.5-52 52.5-54 54.5-56
DD 31.5-33 33.5-35 35.5-37 37.5-39 39.5-41 41.5-43 43.5-45 45.5-47 47.5-49 49.5-51 51.5-53 53.5-55 55.5-57
E 32.5-34 34.5-36 36.5-38 38.5-40 40.5-42 42.5-44 44.5-46 46.5-48 48.5-50 50.5-52 52.5-54 54.5-56 56.5-58
F 33.5-35 35.5-37 37.5-39 39.5-41 41.5-43 43.5-45 45.5-47 47.5-49 49.5-51 51.5-53 53.5-55 55.5-57 57.5-59
G 35.5-37 37.5-39 39.5-41 41.5-43 43.5-45 45.5-47 47.5-49 49.5-51 51.5-53 53.5-55 55.5-57 57.5-59 59.5-61
Find your style

STEP 3: Find Your Style


Full cup
These supportive bras give a great shape, with full coverage cups giving you a smooth silhouette under clothes


Non-wired
This soft and comfortable bra gives gentle support and a natural shape without wiring


Minimiser
Designed to make your bust appear smaller, this flattering and supportive cup also streamlines your silhouette


Padded
Enhances your bustline and is designed to make your bust look fuller


Support
This flattering and stylish bra has full cups with added coverage to give all round support and uplift for a bigger bust


Seam free
Ideal for everyday wear, gently mould and conforms to any shape, ensuring total comfort


Front fastening
Practical and so easy to wear, a front fastening bra means you'll be able to easily put your bra on


T-shirt
The T-Shirt Bra is seam free, with smooth moulded cups for a sleek shape

Care advice

STEP 4: Care Advice

Caring for your bra properly means it will last and last
1

Always try to hand wash your bras and never put them in the dryer - this will reduce the elasticity and cause them to shrink

2

Wash your bras in cool water with delicate detergent. Don't wring them out, just let them drip dry and don't put them on the radiator where the heat could damage them

3

Stack your bras in your drawer. Never invert one cup into the other. Doing so destroys the fibres in the molding, makes the cups bumpy, and shortens the life of your bra