1959 - The start of a MINI adventure
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1959 - The Start of a Mini Adventure!


The Mini is a small economy car made by the British Motor Corporation (BMC)

The first ever Mini (Mark 1 Mini) was demonstrated to the press in April 1959 and was officially announced to the public on 26 August 1959.

The Mini was marketed under BMC's two main brand names, Austin and Morris until 1969, when it became a marque in its own right

The original is considered a British icon of the 1960s. Over 1.5 million Minis were sold in Britain after its launch in 1959. In the end 5.3 million Minis were sold, making it the most popular British car ever made.
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1962 - José Meiffret defying the speed with Damart!


José Meiffret defying the speed with Damart! He reached the 175 km / h on a bicycle and became the fastest man in the world. In a letter sent to Damart, he extols the benefits of Thermolactyl and how they allowed him to "keep control" and stay protected "against the icy wind and dizzying speeds."
1953 - Thermolactyl is born!
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1953 - Thermolactyl is born!


In 1953 the Departure Brothers have the idea of creating warm underwear using a synthetic fibre called chlorofibre. Its properties turned out to be very effective against cold and damp! After carrying out conclusive tests on patients suffering from rheumatism in Nanterre Hospital, they launch Thermolactyl, a triboelectric underwear. This marks the birth of the very first textile for health!

The three brothers settled on Dammartin street in Roubaix, France, hence the name of Damart and published its first small catalogue for the "sale Factory Direct". In its early years, the company had limited resources but they already had the will to ensure full customer satisfaction.

Among the four employees, they could courier packages to the post office up to 50 times a day. Everything was manually processed at a frantic pace, even down to the writing of the address labels

The new Thermawear range was later tested and proven in extreme conditions on a number of expedition to Canada, Alaska and Scandinavia. Thermolactyl – the extra ordinary new fibre insulates the body against sudden changes of temperature and was said that a single layer of Damart underwear is much warmer than several layers of ordinary clothing.
1960 - Coronation Street hits our screens
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1960 - Coronation Street hits our screens


Coronation Street first hit our screens on Granada Television on the 9th December 1960, although not initially a critical success, the daily mirror claimed the series would only last 3 weeks.

Granada Television first commissioned 13 episodes, but immediately the show became a hit and throughout the 60's, 70's and 80's most episodes rated with over 20 million viewers.

50 Years later the show has remained at the centre of ITV's prime-time schedule... it now screens 5 episodes over 3 evenings a week, with over 10 million viewers in the UK. It is also broadcasted in over 12 other countries worldwide
1960 - The Invention of the Mini-Skirt
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1960 - The Invention of the Mini-Skirt


Mary Quant, fashion designer and British fashion icon became an instrumental figure in the 1960's. Mary took credit for designing the Mini Skirt and Hot Pants, and by promoting these and other fun fashions she encouraged young people to dress to please themselves and to treat fashion as a game!

Mary Quant ran a popular clothes shop in Kings Road, Chelsea, London, called Bazaar, from which she sold her own designs. In the late 1950s she began experimenting with shorter skirts, culminating in the creation of the miniskirt in the 1960s - one of the defining fashions of the decade. Quant named the miniskirt after her favourite make of car, the Mini.
The 50's - The beginning of a beautiful history...
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The 50's - The beginning of a beautiful history...


1953 - the Despature Brothers have the idea of creating warm underwear using a synthetic fibre called chlorofibre. Its properties turned out to be very effective against cold and damp! After carrying out conclusive tests on patients suffering from rheumatism in Nanterre Hospital, they launch Thermolactyl, a triboelectric underwear. This marks the birth of the very first textile for health!

1954 - Damart mailed its first catalogue in France. The catalogue comprised of four pages, and was only sent to a few thousand people, regardless of age. Damart then focused on people who gave the best response rate, this turned out to be the elderly.

1956 – Damart launched in Belgium

1957 – Damart opens its first store called "center-board"on Rue Royale in Paris. Customers were not able to purchase products on the spot but they could examine the products and place orders in store.

1959 - Damart's Thermawear was tested in temperatures as low as minus 40 degrees, when medical and scientific experts from three nations set off on an international mission 200 miles inside the Arctic Circle. They lived in a tiny settlement of Jacobshabn, amongst the Eskimos, slept in remote huts near the glaciers and sailed through ice-bergs.
1959 - Thermawear tested in extreme weather conditions
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1959 - Thermawear tested in extreme weather conditions


In 1959, Damart's Thermawear was tested in temperatures as low as minus 40 degrees when medical and scientific experts from three nations set off on an international mission 200 miles inside the Arctic Circle.

Damart wished to further substantiate, under field conditions, the results obtained by the laboratory testing and the Arctic expedition provided that opportunity!

Greenland's climate is far worse than anything Damart's customer would ever have to endure, even in the hardest of winters. On the expedition the team lived in a tiny settlement of Jacobshabn, amongst the Eskimos, slept in remote huts near the glaciers and sailed through ice-bergs.

The expedition brought positive proof that Damart Thermawear really can make a remarkable contribution to warmth and health in the worst weather conditions experienced by man!
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1960 - The Beatles
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1960 - The Beatles


The Beatles were an English rock band that formed in Liverpool in 1960. The line-up consisting of John Lennon, Paul McCartney, George Harrison and Ringo Star became the greatest and most influential act of the rock era!

In March 1957 John Lennon started a band aged 16 with several friends from Quarry Bank School; they briefly called themselves the Blackjacks! Paul McCartney (aged 15) joined the band shortly after they met in July the same year. George Harrison auditioned in 1958 only 14 years old, Lennon and McCartney enlisted him as lead guitarists. After Lennon's Quarry Bank friend left in 1959, the three guitarists became known as "Johnny and the Moondogs"and performed rock and roll whenever they could find a drummer. It wasn't until August 1960 that they finally changed their name to The Beatles. Ringo Star joined the group in 1962 whereby they began to make history.

The Beatles became the best-selling band in history; EMI Records estimated that the Beatles have sold over one billion units worldwide. They have had more number one albums on the British charts, and sold more singles in the UK, than any other act!
1966 - England wins The World Cup
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1966 - England wins The World Cup


The England team took a seat in football history in 1966 when Bobby Moore and his team carried England to the final of the World Cup, which took place at Wembley Stadium on 30th July. England won the match 4-2 in extra time against West Germany.

98,000 people were crammed inside Wembley for England v Germany Final. England '66 held a 28-year FIFA record for having the largest number of average attendance until it was surpassed by the United States in 1994.

With this victory England became the third host to win the tournament after Uruguay in 1930 and Italy in 1934, and to this date it is the only major championship England has won.
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1963 - Great appearance on TV!
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1963 - Great appearance on TV!


Damart was one of the first brands to launch a television advertising campaign, with two videos that do not lack humor (if you are fluent in French). This advert was the beginning of a long series of spots for Thermawear under the branding "me cold? Never!
1970 - Damart sells 100 million
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1970 - Damart sells 100 million


In 1970 Damart recorded the first 100 million pieces of its innovative Thermolactyl products being sold, solidifying itself as the market leader in thermal clothing.
1964 - Mary Poppins
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1964 - Mary Poppins


The highly celebrated British based musical starring Julie Andrews and Dick Van Dyke premiered on August 27, 1964. The film has come to epitomise the perception of British society amongst International audiences and has played a key role in children's literature and entertainment worldwide.

The film received 13 Academy Award nominations and won 5 awards. This makes Mary Poppins the most Oscar-winning and Oscar-nominated Disney film in history. Mary Poppins was the #1 money-maker of 1965, earning a net profit of $28.5 million, this increased dramatically over the years, as they re-released the film in 1974, the soundtrack in the 1980s, followed by the West End production in December 2004!
1967 Colour broadcasting
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1967 - Colour broadcasting


Colour television is part of the history of television.

The first regular colour broadcasts in Europe were by the UK's BBC2 beginning on July 1, 1967. Thereafter the spread of colour sets in Europe was fairly rapid.

And by the mid-1970s, the only stations broadcasting in black-and-white were minimal.

By 1979, even the last of these had converted to colour and by the early 1980s B&W sets had been pushed into niche markets, notably low-power uses, small portable sets, or use as video monitor screens in lower-cost consumer equipment, in the television production and post-production industry.
1967 - UK headquarters opened
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1967 - UK headquarters opened


In 1965 Damart Thermolactyl was launched in the UK and in 1967 we purchased our head offices at Bowling Green mills in Bingley, this building has been the head office for all UK activity ever since.

In the 90's Damart purchased its warehouse over in Steeton, located just down the road from our Head offices.

Damart keeps over 1.2 million customers warm every winter and sends out over a million catalogues every 2 weeks and over 80 thousand's parcels every week, slightly more then when Damart first started out back in 1953!
60's catalogue cover
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60's catalogue cover


60's Catalogue Cover
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1960 - Bee Gees
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1960s – The Bee Gees


In 1958, brothers Barry, Robin and Maurice Gibb formed the musical group The BeeGees. They reached international fame and starting touring from 1967.

The trio were successful for most of their decades of recording music, but they had two distinct periods of exceptional success: as a rock act in the late 1960s and early 1970s and as prominent performers of the disco music era in the late 1970s.

The Bee Gees' career record sales total more than 220 million, ranking them among the best-selling music artists of all time. They also had the great achievement of being inducted into the Rock and Roll Hall of Fame in 1997!

Following Maurice's unexpected death in January 2003, Barry and Robin retired the group's name after 45 years of activity.
1976 - Concorde takes to the skys
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1976 - Concorde takes to the skys


Concorde was jointly developed and produced by Aérospatiale and the British Aircraft Corporation (BAC) under an Anglo-French treaty. The Concorde entered service in 1976 and continued commercial flights for 27 years.

Reflecting the treaty between the British and French governments which led to Concorde's construction, the name Concorde is from the French word concorde which has an English equivalent, concord. Both words mean agreement, harmony or union.

In 1981 the concorde's future looked bleak and the government made the decision to sell the aircraft outright to British Airways for £16.5 million plus the first year's profits. British Airways continued scheduled flights until its retirement on April 10, 2003.

Now for a few stats... while a commercial jets take eight hours to fly from New York to Paris, the average supersonic flight time on the concorde was just under 3.5 hours. Concorde had a maximum cruise altitude of 18,300 metres (60,039 ft) and an average cruise speed of Mach 2.02, about 1155 knots (2140 km/h or 1334 mph), more than twice the speed of conventional aircraft!
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1974 -Television adverts


With 15 ads created over the decade, the Damart brand took over French television. With five adverts in 1972, three in 1974, three in 1975, one in 1976, three in 1979 and one in 1980.

With 2 adverts selected from 1974, one can say that the brand does not lack creativity!

To view all the adverts, click here to check out Damart's YouTube channel.
1981 - Develops Innovative Footwear
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1981 - Develops innovative footwear


Damart extends its scope for innovation to footwear and develops court shoes on cushions of air which are built into the insoles to give a feeling of well-being and lightness with every step!
1983 - 007 wears his Damart Thermals in "Ice  Breaker"
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1983 - 007 wears his Damart thermals in "Ice Breaker"


In the James Bond book "Ice Breaker" written by John Gardner in 1983, it speaks of James Bond changing into his "Arctic clothing – a track suit over Damart underwear, quilted ski pants... " - proving that even James Bond needs help staying warm!
1979 - The first cassette Walkman
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1979 - The first cassette Walkman


In 1979 came the invention of the Walkman cassette. The world's first low-cost portable stereo, a small revolution in the world of technology. It allowed people to listen to music while on the go.

It is the precursor of the CD player, that launched in 1984 and our current Ipod launched on 2001.
Damart in The 70's
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Damart in the 70's


1973 - Damart pass the million customers mark and has a network of 22 stores in France.

1974 - Damart Sponsored the Everest expedition which led to Doug Haston and Doug Scott reaching the summit in September 1974.

1979 – Saw the inception of Damart KK in Japan. Extreme seasonality results showed 80% of annual sales being achieved in Autumn/Winter.

1980 – Damart UK purchased Royal Mills at Steeton, UK for warehousing. Still used to this day.

1981 - Damart extends its scope for innovation to footwear and develops court shoes on cushions of air which are built into the insoles to give a feeling of well-being and lightness with every step!

1982 – Princess Diana wears Damart Thermals on the front page of the daily mail.

1983 – James Bond wears his Damart thermals in the James Bond book "Ice Breaker" . Damart underwear features within the story
1974 - Damart sponsor Everest Expedition
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1974 - Damart sponsor Everest Expedition


Damart Sponsored the Everest expedition which led to Doug Haston and Doug Scott reaching the summit in September 1974.

Two of Everest's most triumphant conquerors, Italian Reinhold Messner and Austrian Peter Habeler, achieved the seemingly impossible and climbed Mount Everest without Oxygen – but not with Damart!

The climbers did not under-estimate the importance of the right clothing, and the extra warm underwear went a great way towards ensuring the successful outcome of the expedition.

This was the fourth time that Damart have helped to conquer Everest – the first was when Chris Bonington's team climbed the South West Face wearing Damart Underwear. During 1976, an Army team wearing Damart's double force gloves reached the summit by the standard route and shortly afterwards a team of British canoeists, canoed down Everest's river wearing Damart double force underwear!
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1970 - Elton John
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1970's - Elton John biggest pop superstar


Elton John born in 1947, became a English Rock Singer/Songwriter Icon in the 70's - He was inducted in to the Rock and Roll Hall of Fame in 1994 and has sold more than 250 million records, making him one of the most successful artists of all time.
1988 - Edwina Currie wears Damart long johns
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1988 - Edwina Currie wears Damart long johns


They're just what the minister order! On a visit to Yorkshire on the 24 September 1988, Edwina Currie displayed her Damart long johns in preparation for the harsh winter weather warning.
1991 Princess Diana visits Damart
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1991 Princess Diana visits Damart


Damart thermals are known worldwide and are even worn by famous actors and top models! Perhaps the most famous Damart fan was Diana, Princess of Wales who once revealed she kept warm in freezing weather by wearing fashionable thermal underwear saying "I'm like a walking advertisement for Damart"

On the 12th September 1991 the late Princess Diana visited the Damart UK head office in Bingley, West Yorkshire for a grand tour of the company and palace staff were said to visit the shop to stock up on thermal underwear for her to wear during winter!

It's a true testament to the quality of Damart thermals that they are good enough for royalty. Every winter wardrobe needs Damart thermals!.
1990 - Damart UK celebrates 25 years of stylish warmth
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1990 - Damart UK celebrates 25 years of stylish warmth


In 1990 Damart celebrated 25 years of keeping Britons warm. To celebrate this important event, Damart commissioned top fashion photographer Tony McGee to portray the new winter range.
1985 - Eastenders is shown for the first time
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1985 - Eastenders is shown for the first time


On 19 February, 1985 the soap opera Eastenders first appeared on our TV screens, following the lives of characters based in the East End area of London. The show has been one if the highest rated programmes on British television for the last 25 years.

The first episode attracted 17 million viewers, and reached it peak on the Christmas Day in 1986, which attracted a combined 30.15 million viewers, who all tuned in to see Den Watts hand over divorce papers to wife Angie. This remains the highest rated soap episode in British television history.

Eastenders has won six BAFTA Awards, as well as ten National Television Awards for "Most Popular Serial Drama" and ten awards for "Best Soap" at the British Soap Awards amongst many more awards. It is constantly competing against rivals Emmerdale and Coronation Street.
1989 - 1990 - The Invention of the World Wide Web
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1989 - 1990 - The invention of the World Wide Web


What began as a bulletin board in the 1980's, the invention of the World Wide Web is one of the most significant developments of the 21st century and has changed the way we live and how business now operates. It is now a pivotal part of most businesses around the world and has, as some would argue, improved the efficiency of our daily lives.
1989 - Damart sponsored North Pole expedition
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1989 - Damart sponsored North Pole expedition


In 1989 Damart sponsored Robert Swan on his expedition to the North pole . Swan assembled a team of eight people from seven nations for an attempt at the North Pole.

The team consisted of Dr. Misha Malakhov from Russia, Rupert Summerson of the UK, Graeme Joy of Australia, Arved Fuchs of Germany, Hiroshi Onishi from Japan, Angus Cockney of the Inuit, and Daryl E. Roberts of the USA and became known as the "Icewalk".

Swan and his team reached the North Pole on 14 May 1989. Their journey made Swan the first man to walk to both the North and South poles.

This was one of many occasions where by Damart Thermawear has helped conquer the cold weather condition on famous expeditions – just goes to show the importance of the right clothing and is a true testament to the quality of Damart thermals
80s catalogue covers
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80s catalogue covers


80s Catalogue Covers
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1984 - Band Aid Released
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1984 - Band Aid Released


In 1984, Bob Geldof responded to a news report about the famine in Ethopia and he utilised the music world to raise both money and awareness of the problems there.

A group of artists collectively known as 'Band Aid' came together to record 'Do they know it's Christmas', it sold over 3 million copies and raised over £8 million for the charity.

The original Band Aid ensemble consisted of artists such as Phil Collins, Bono, Paul Weller, Sting, Boy George, Paul McCartney, Martin Kemp, Roger Daltry plus many many more famous faces!
1996 - Dolly the sheep was born!
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1996 - Dolly the sheep was born!


Dolly was a female domestic sheep and the first mammal to be cloned from an adult somatic cell, using the process of nuclear transfer. She was cloned by Ian Wilmut, Keith Campbell and colleagues at the Roslin Institute and the biotechnology company PPL Therapeutics near Edinburgh in Scotland, the United Kingdom.
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1990's TV adverts


The brand continues to be anchored in the customer's memory with 12 new TV spots in France.

Two in 1992, including the famous "live do nothing by halves", 5 in 1996 with "signature Damart me? Always " and four in 1997. All are very successful with their French humor and their proximity to their customers.
2002 - Damart blows hot and cold on textile innovation climatyl
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2002 - Damart blows hot and cold on textile innovation climatyl


In 2002 engineers work hard to create a new textile innovation known as Climatyl. The combination of practical and comfortable! Precursor clothing Climatyl, Sympatex is a line of waterproof and breathable clothing. Comfortable to wear, they provide comfort and warmth in any weather!
1997 -Titanic went down a storm
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1997 -Titanic went down a storm


The film Titanic, was an iconic film in the 90's, based on the true events of the sinking ship disaster of RMS Titanic on the 15 April1912. The film was released in 1997, costing over $200 million to film and in the UK, it saw over 17million admissions in the opening weekend, it won 4 golden globe and 3 Grammy awards.
Video games - the turning point of the 90's
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Video games - the turning point of the 90's


The 90s were a turning point in the history of consoles and video games as we know them today. With the famous Game Boy, invented by Gunpei Yokoi at Nintendo, was a pioneer in the market. Marketed from 1989 to 1998, it sold over 120 million copies. !
The 90's
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The 90's


1994 – This is the year of the first summer version of Thermolactyl

1995 - Damart's first steps in Amortyl technology with the invention of footwear to absorb shocks when walking

1999 - Damart develops a sports partnership with Yves Parlier browser to its new subsidiary Nature and Freedom, specializing in outdoor products (sports, travel, relaxation) branch. Damart launches products AMI: Current, Modern, and Intelligent (PE 99)

2002 – Damart blows hot and cold on textile innovation and the brands engineers create Climatyl.

2002 - Damart starts its partnership with Breast Cancer Campaign, every year Damart designs a thermal pink vest and donates all profits to the charity. Nell McAndrew was the first celebrity to model the vest in 2002 and in years to follow we have been honoured to have celebrities such as Beverley Knight, Nastasha Kaplinsky and Sally Dynevor plus many more. In over 10 years of partnership we have raised in excess of £154,000.
2002 - Damart starts partnership with Breast Cancer Campaign
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2002 - Damart starts partnership with Breast Cancer Campaign


Damart starts its partnership with Breast Cancer Campaign, every year Damart designs a thermal pink vest and donates all profits to the charity. Nell McAndrew was the first celebrity to model the vest in 2002 and in years to follow, we have been honoured to have celebrities such as Beverley Knight, Nastasha Kaplinsky and Sally Dynevor plus many more. In over 10 years of partnership we have raised in excess of £154,000.
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1994 - Spice up your life!
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1994 - Spice up your life!


The British Pop band the Spice Girls formed in 1994 and became a global phenomenon - they sold over 80 million records worldwide, their first debut single was, "Wannabe", in 1996, which hit number-one in more than 30 countries. The Spice Girls became the best-selling female group of all time, and also making them the most successful British band since the Beatles.

The group became one of the most successful marketing engines ever, with their global grosses estimated at $500–800 million between 1996 and 1998 and the group earning up to $75 million per year.

Their international nicknames and costumes became iconic, the Union Jack Dress worn by Gerri Halliwell was sold at a charity auction to Hard Rock Cafe in Las Vegas for a record £41,320, giving Halliwell the Guinness World Record for the most expensive piece of pop star clothing ever sold.
Damart begins Ecommerce!
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Damart begins Ecommerce


In 1998, Damart launched its UK website, it was a non-transactional website and customers were not able to purchase clothing directly, the website was restricted to catalogue requests only.

It wasn't until 2006 when the full catalogue became available for customer to view and purchase online.

In 2007, Damart appointed The FIRST person dedicated to e-Commerce and has continued to grow ever since!
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Damart Video's in the Noughties


2008 - Damart Sport is launched
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2008 - Damart Sport is launched


In 2008 Damart Sport was launched in the UK, introducing a performance sportswear baselayers collection in our exclusive Thermal blends.

Four world champions become ambassadors for Damart Sport innovations. Yachting champion Helene Cazier, 100 metre sprinter Christine Arron, cross country skier Vincent Vittoz and Figure Skater Brian Joubert.

Damart Sport is still very popular to this day, offering a choice of 3 grades of warmth depending on the level of activity and weather conditions. So whether you are cycling, skiing, hiking or running you can be confident that Damart baselayers will keep you warm, dry and comfortable. You don't need to let the winter stop you!

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2010 -  Then Kings Speech
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2010 - Then Kings Speech


The Kings Speech is a 2010 British historical drama film staring Colin Firth who played King George VI. The film was based on George VI's life after overcoming a stuttering condition, his impromptu ascension to the throne and the speech therapist who helped the unsure monarch become worthy of it.

The film was released in the UK on January 7, 2011 and become an instant success earning earned over £250 million internationally

The film won multiple academy awards, particularly for Colin Firth's performance; his Golden Globe Award for Best Actor was the sole win at that ceremony from seven nominations. The King's Speech also won seven British Academy Film Awards, including Best Picture, and Best Actor (Firth), Best Supporting Actor (Rush), and Best Supporting Actress (Helena Bonham Carter). The film also won four Academy Awards: Best Picture, Best Director (Hooper), Best Actor (Firth), and Best Original Screenplay (Seidler).
The Ipad/Iphone Generation
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The Ipad/Iphone Generation


The first generation of Iphone was released on 29 June 2007 by Apple Inc and was the catalyst in a huge development in the technological landscape.

The resounding sales of the iPhone have been credited with reshaping the smart phone industry and helping make Apple one of the world's most valuable publicly trading companies in 2011-12.

Apple Inc announced an annual revenue in 2012 totalling approximately $156 billion.

Apple products are sold worldwide, and are continually developing new technologies to stay at the top. The new generation iPhone 5 and iPhone 4S were the best-selling handsets with sales of 27.4 million (13% of smart phones worldwide).
2012 - The Royal Wedding
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2012 - The Royal Wedding


In 2010 Prince William and Kate Middleton announced their engagement. The highly anticipated wedding took place at Westminster Abbey on 29th April 2012, with a guest list of about 1,900 guests. The special day was watched by tens of millions of people world wide, including 72 million on the YouTube Royal Channel and the UK television audience peaked at 26.3 million viewers, with a total of 36.7 million watching part of the coverage.

The build-up to the wedding and the occasion itself attracted a lot of media attention, being compared in many ways with the 1981 marriage of William's parents. The occasion was a public holiday in the United Kingdom, over 5,000 street parties were held throughout the United Kingdom, and one million people lined the route between Westminster Abbey and Buckingham Palace to catch a glimpse of the happy couple! The overall cost of the wedding was rumoured to be in the ball park of £20 million.

Just over a year later on the 22 July 2013, Kate gave birth to a baby boy, George Alexander Louis (Prince George of Cambridge), he is third in line to throne after his grandfather and father.
2008 - Damart donates thermals to Troops in Afganistan
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2008 - Damart donates thermals to Troops in Afghanistan


Damart, in association with Support Our Soldiers, helped the British troops in Iraq and Afghanistan by donating a huge truck load of it's famous thermals to help them keep warm in the freezing cold temperatures.

With temperatures in Iraq and Afghanistan swooping to as low as -17 degrees at night, Damart joined forces with the registered charity to provide regiments with almost 10,000 sets of Damart thermals.
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2011 - Adele releases album 21
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2011 - Adele releases album 21


In 2011 Adele released her second album '21' which become the fourth best selling album of all time with only the likes of Queen, The Beatles and Abba in front, earning the singer six Grammy Awards in 2012 including Album of the Year, equalling the record for most Grammy Awards won by a female artist in one night.

The album has also led to her receiving numerous other awards, including two Brit Awards and three American Music Awards. The album has been certified 16 times platinum in the UK; in the US the album has held the top position longer than any other album since 1985, and is certified Diamond. The album 21 has sold over 26 million copies worldwide.

In 2013, Adele went on the write and perform the theme song for Skyfall, the twenty-third James Bond film and is currently rumoured to be working on her third album... watch this space!
1953-1963
1959 - The start of a MINI adventure
1959 - The start of a MINI adventure


The Mini is a small economy car made by the British Motor Corporation (BMC)...
More Information   >
1962 - José Meiffret defying the speed with Damart!
1962 - José Meiffret defying the speed with Damart!

José Meiffret defying the speed with Damart! Reaching the 175 km / h on a bicycle, he became...
More Information   >
1953 - Thermolactyl is born!
1953 - Thermolactyl is born!


In 1953 the Despature Brothers have the idea of creating warm underwear using a...
More Information   >
Damart Celebrates 60 years of innovation
1960 - Coronation Street hits our screens
1960 - Coronation Street hits our screens


Coronation Street first hit our screens on Granada Television on the 9th December 1960, although not initally...
More Information   >
1960 - The Invention of the Mini-Skirt
1960 - The Invention of the Mini-Skirt


Mary Quant, born 11 February 1934, is a fashion designer and British fashion icon - she became an instrumental figure in the 1960's, who took credit for designing the Mini Skirt and Hot Pants...
More Information   >
The 50's - The beginning of a beautiful history
The 50's - The beginning of a beautiful history


The Despature Brothers havd the idea of creating warm underwear using a synthetic...
More Information   >
Social media
1959 - Thermawear tested in extreme weather conditions
1959 - Thermawear tested in extreme weather conditions


In 1959, Damart's Thermawear was tested in temperatures as low as minus 40 degrees when medical and...
More Information   >
1960 - The Beatles
1960 - The Beatles


The Beatles were an English rock band that formed in Liverpool in 1960. The...
More Information   >
Shop Damart today
1963-1973
1966 - England Wins The World Cup
1966 - England Wins The World Cup


The England team took a seat in football history in 1966 when...
More Information   >
60's - first brands on television
1963 - Great appearance on TV!

Damart was one of the first brands to launch a television advertising campaign, with...
More Information   >
1970 - Damart sells 100 million
1970 - Damart sells 100 million


In 1970 Damart recorded the first 100 million pieces of its innovative...
More Information   >
Damart Celebrates 60 years of innovation
1964 - Mary Poppins
1964 - Mary Poppins


The highly celebrated British based musical starring Julie Andrews and...
More Information   >
1967 - broadcasting in Colour
1967 - Colour broadcasting


Colour television is part of the history of television...
More Information   >
1967 - UK headquarters opened
1967 - UK headquarters opened


In 1966 Damart Thermolactyl was launched in the UK and in 1967 we purchased our head...
More Information   >
Social media
60's Catalogue
60's - Catalogue


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The Bee Gees
The Bee Gees


In 1958, brothers Barry, Robin and Maurice Gibb formed the musical group The...
More Information   >
Shop Damart today
1973-1983
1976 - Concorde takes to the skys
1976 - Concorde takes to the skys


Concorde was jointly developed and produced by Aérospatiale and the British Aircraft Corporation (BAC) under...
More Information   >
Play the Video
1974 - Television Adverts

With 15 ads created over the decade, The Damart brand took over French television....
More Information   >
1981 - Develops Innovative Footwear
1981 - Develops Innovative Footwear


Damart extends its scope for innovation to footwear and develops court shoes on cushions of...
More Information   >
Damart Celebrates 60 years of innovation
1983 - 007 wears his Damart Thermals in "Ice  Breaker"
1983 - 007 wears his Damart Thermals in "Ice Breaker"


In the James Bond book "Ice Breaker" , Damart underwear features within the story...
More Information   >
1979 - The first cassette Walkman
1979 - The first cassette Walkman


In 1979 came the invention of the Walkman cassette. The world's first low-cost portable stereo, a small revolution in the world of technology...
More Information   >
Damart in The 70's
Damart in The 70's


1973 - Damart pass the million customers mark and has a network of...
More Information   >
Social media
1974 - Damart Sponsor Everest Expedition
1974 - Damart Sponsor Everest Expedition


Damart Sponsored the Everest expedition which led to Doug Haston and Doug Scott reaching the summit in...
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1970's - Elton John biggest pop superstar
1970's - Elton John biggest pop superstar


Elton John born in 1947, became a English Rock Singer/Songwriter...
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1983-1993
1988 - Edwina Currie wears Damart long johns
1988 - Edwina Currie wears Damart long johns


They're just what the minister order! On a visit to Yorkshire on the...
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1991 Princess Diana Visits Damart
1991 Princess Diana Visits Damart

On the 12th September Princess Diana visited the...
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1991 Damart Launches Thermolactyl Fitnesse Range
1990 - Damart UK celebrates 25 years of Stylish Warmth


In 1990 damart celebrated 25 years of keeping Britons warm...
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Damart Celebrates 60 years of innovation
1985 - Eastenders is shown for the first time
1985 - Eastenders is shown for the first time


In 1985 the soap opera Eastenders first appeared on TV screens following...
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1989 - 1990 - The Invention of the World Wide Web
1989 - 1990 - The Invention of the World Wide Web


What began as a bulletin board in the 1980's, the invention of the World Wide Web is one of the most significant...
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1989 - Damart sponsored North Pole expedition
1989 - Damart sponsored North Pole expedition


In 1989 Damart sponsored Robert Swan on his expedition to the...
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80's catalogue cover
80's catalogue cover


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1984 - band Aid Released
1984 - band Aid Released


In 1984, Bob Geldof responded a news report about the...
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1993-2003
1996 - Dolly the sheep was born!
1996 - Dolly the sheep was born!


Dolly was a female domestic sheep, and the first mammal to be cloned from...
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Bit of Damart History
1990's TV adverts

The brand continues to be anchored in the memory in France with 12 new TV spots...
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2002 - Damart blows hot and cold on textile innovation climatyl
2002 - Damart blows hot and cold on textile innovation climatyl


In 2002 engineers work hard to create a new textile innovation known as...
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Damart Celebrates 60 years of innovation
1997 -Titanic went down a storm
1997 -Titanic went down a storm


The film Titanic, was an iconic film in the 90's, based on the true events of the sinking ship disaster of...
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Video games - the turning point of the 90's
Video games - the turning point of the 90's


Video games in front of the stage The 90s were a turning point in the history...
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The 90's
The 90's


1994 – This is the year of the first summer version of Thermolactyl...
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2002 - Damart starts partnership with Breast Cancer Campaign
2002 - Damart starts partnership with Breast Cancer Campaign


Damart starts its partnership with Breast Cancer Campaign, every year damart...
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1994 - Spice up your life!
1994 - Spice up your life!


The British Pop band Spice Girls formed in 1994 and became...
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2003-2013
Damart begins Ecommerce
Damart begins Ecommerce


In 1998, Damart launches its UK website, but customers were not able to...
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TV video's  in the Noughties
Damart Video's in the Noughties

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2008 - Damart Sport is launched
2008 - Damart Sport is launched


In 2008 Damart Sport was launched in the UK, introducing a performance sportswear...
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Damart Celebrates 60 years of innovation
2010 -  Then Kings Speech
2010 - Then Kings Speech


The Kings Speech is a 2010 British historical drama film staring...
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The Ipad/Iphone Generation
The Ipad/Iphone Generation


The first generation of Iphone was released in June 29, 2007...
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2012 - The Royal Wedding
2012 - The Royal Wedding


In 2010 Prince William and Kate Middleton announced...
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2008 - Damart donates thermals to Troops in Afganistan
2008 - Damart donates thermals to Troops in Afghanistan


Damart, in association with Support Our Soldiers, is doing its bit to help...
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2011 - Adele releases album 21
2011 - Adele releases album 21


In 2011 Adele released her second album '21'...
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2013
Get the Look
Get the Look


Be inspired by this autumns key trends, and let Damart help you get the look this season!
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Perfect Body
   Perfect Body
Damart's new collection of Perfect Body controlling shapewear.
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Perfect Fit
   Perfect Fit
Perfect Fit is our range of clothes that are cut to sculpt, fit, flatter and smooth your silhouette.
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Damart Celebrates 60 years of innovation
Damart Celebrates 60 years of innovation
Damart Celebrates 60 years of innovation
Add a Splash of Colour
Happy Birthday DAMART


Celebrating 60 years of Innovation with our new Thermolactyl Colourama Collection, that not only look great, but keep you beautifully warm thanks to our thermolactyl fibres.
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Damart Celebrates 60 years of innovation
Shop Damart Sport
Damart Sport
Introducing performance sportswear in our exclusive Thermal blends...
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Contact us by email:
Contact us by email:
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Damart's range includes: Thermal Clothing, Ladieswear, Menswear, Household, Footwear. Plus our innovation ranges of : Thermolactyl, Lineastyl, Amortyl, Perfect Fit.